Saturday, July 16, 2011

Selling Jewelry to Women Clients

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- Ideas for selling your jewelry to girls clients

It is obvious that as a jewelry designer, a majority of your target buyers are ladies. Women love jewelry and ladies invest hours and hours deciding to purchase and eventually obtain a piece of jewelry. So how do you go about establishing your jewelry home business so that you target your client base? How do you promote your enterprise so as to attract and retain your client base? Here are a few hints which will guide you in establishing your jewelry organization, target your client base (which is primarily comprised of girls) and even retain your client base for a lengthy time to come:

1. Establish a promotional tie-up with a excellent clothing retailer - any customer spending above a specific quantity of revenue would receive a discount coupon / gift certificate for your store.

2. How about a vice-versa tie-up with say, a hair salon? Establish a tie-up with a high quality hair salon exactly where females who invest in above a particular price range in your shop would then obtain a gift certificate / discount coupon to check out the hair salon.

three. Becoming a component of nearby shows, kity-party, women organisation or something comparable can enhance the goodwill tremendously with the locals.

4. Donate gift certificates to charitable causes - this works in particular if the committee members are mostly made up of females.

5. Target your customers by means of newspapers - do not ignore the sports pages or the business sections as modern females are known to read these sections avidly.

6. Make sure your advertisements are also placed in upscale fashion publications. Frame such nice ads and put them up on your store walls in a good manner.

7. Display the jewelry as it is meant to be worn. Producing your staff wear jewelry on them would be a fantastic notion. If the client is comfy wearing the jewelry then make them wear it and appreciate it.

8. Make certain that your staff is properly dressed, in particular in the context of the marketplace you are going to target.

9.Organize your displays / merchandise according to the price range. Don't group high-priced items with affordable items. Be sure to include any costing tags or cost tags on the piece of jewelry and the exact same ought to be properly visible to the customers. If you are not comfy with visible cost labels, you can put up cost range label (From $50 to $70) on the display case.

10. Show ensembles in various price ranges. This will enable girls with smaller budgets to make purchases in your shop as properly.

11. Make sure that your store hours are favorable for expert females - it is logical that females won't be able to shop at your shop if your shop is open only when they are at function.

12. Present for ample parking space around your shop. Make sure your shop parking area has great security. Immediately after dark, escort the clients back to their vehicles.

13. Don't forget that small touches mean a lot. When prospects visit your shop, offer you them tea / coffee / cold drinks in attractive glassware.

14. Make positive your store bathrooms (specifically those that clients can use) are properly appointed. Use scented soaps, guest towels, potpourri - these subtle touches make women really feel especially comfy when they are shopping at your store.

All these tips should support you with developing the correct client base, and develop the proper ambience and present the ideal touch of elegance for your shop, which eventually will support you develop up your jewelry home business.

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